Public Relations Coordinator

Job Description

Windfall, Inc. is seeking a highly organized, detail-oriented full-time, on-site Public Relations Coordinator to support public relations and media relations initiatives across a diverse portfolio of clients in their Missoula or Helena office. This position is an integral part of our communications team, helping to bring thoughtful PR strategies to life through strong writing, careful coordination and exceptional execution.

The Public Relations Coordinator will provide essential administrative, logistical and creative support for earned media efforts, media outreach, client communications and special events. From researching media opportunities and drafting pitches to coordinating press visits, tracking coverage and preparing reports, this person will help ensure that every detail is thoughtfully managed and every opportunity is maximized.

This is an opportunity to learn alongside experienced public relations professionals, gain exposure to strategic communications and media relations, and contribute to meaningful work for clients across a variety of industries. The ideal candidate is a proactive self-starter and dependable team player who takes pride in the details, follows through on commitments, and understands that exceptional client service is built on both big ideas and the behind-the-scenes work that makes it all possible.

Key Responsibilities

  • PR & Media Relations Support: Assist with the development and execution of public relations efforts, including researching media opportunities, monitoring industry news and trends, identifying story angles, and drafting media pitches, press releases and other communications materials.
  • Media Research & Tracking: Maintain media lists, research journalists and relevant publications, track media outreach and earned media coverage, and help identify emerging opportunities for clients.
  • Content Development: Draft press releases, story pitches and adapt social media copy highlighting earned media coverage, prepare client-facing communications and assist with the development of supporting PR and marketing materials.
  • Project Coordination: Manage timelines, maintain project documentation, organize deliverables and coordinate internal workflows to ensure assignments are completed accurately and on schedule.
  • Reporting & Measurement: Assist with media monitoring, coverage documentation, PR metrics, and reporting to help demonstrate campaign performance and identify opportunities.
  • Event & Press Trip Coordination: Support the planning and execution of media events, press trips, familiarization tours, and client experiences, including scheduling, logistics, itineraries, accommodations and on-site coordination.
  • Cross-Department & Client Support: Provide reliable day-to-day support to account leads and team members across the agency, collaborating with creative, social media, digital and other teams to support integrated client initiatives. Help anticipate needs, communicate updates and ensure a high standard of client service.
  • Administrative & Organizational Support: Maintain organized files, databases, media contacts, schedules and project resources. Organize and maintain press photo libraries and media assets to ensure materials are properly labeled, accessible and ready for use.

Expectations

  • 1–2 years of experience in public relations, communications, journalism, marketing or a related field preferred.
  • Exceptional writing, editing, and proofreading skills, with strong attention to grammar, accuracy and detail.
  • Experience drafting media pitches, press releases, media advisories and other public relations materials.
  • Strong organizational and project management skills, with the ability to balance multiple assignments, prioritize competing deadlines and follow through independently.
  • A working understanding of the media landscape, including how journalists work, what makes a story newsworthy and the elements of an effective media pitch.
  • Familiarity with public relations fundamentals, including media outreach, press releases, earned media and strategic communications planning.

Must Have

  • Previous experience working in an advertising, marketing or public relations agency.
  • Experience supporting the planning and execution of events, media visits, press trips or other hosted experiences.
  • An interest in event planning, experiential marketing, tourism, travel, hospitality or destination marketing.
  • A curiosity about the media industry and enthusiasm for staying current on news, cultural conversations and emerging communications trends.

Full Benefits

  • Competitive Salary
  • Health, Dental, Vision
  • Retirement Matching
  • PTO

To apply, email a cover letter, resume and a writing sample to Brittany@windfallstudio.com.