Public Relations Leader

Job Description

Windfall is searching for a Public Relations Leader to assist their full service adverting agency. This individual must be a high energy, solution-oriented team player who takes responsibility. The Public Relations Leader will play a key role in leading brilliant execution of communication strategies for clients in a variety of industries.


  • Work with the agency team to develop and implement annual editorial and content calendars for key clients.
  • Participate in strategic planning process with key clients, assisting with development of public relations and content management plans.
  • Research, write, produce, and distribute a variety of public relations materials including press releases, media alerts, calendar announcements, pitches, invitations, op eds, and other materials as directed.
  • Research, build, and manage targeted traditional and digital media lists for a variety of clients across multiple industries.
  • Research, cultivate, and maintain current key influencer lists for relevant clients, and identify opportunities for influencer partnerships.
  • Identify and pursue proactive publicity opportunities for clients.
  • Interface with agency Digital Services Director to ensure client content management strategies are being effectively executed and maximized.
  • Work with travel writers and editors to plan media visits.
  • Handle influencer visits in client market
  • Handle client visits to target market including scheduling face-to-face editorial appointments in key markets.
  • Participate in weekly and bi-weekly status calls with clients.
  • Monitor, manage, and report on a monthly, quarterly, and annual basis the public relations results based on PR plans and editorial coverage accomplished on behalf of each client.
  • Occasional travel to attend client meetings, planning sessions across Montana.
  • Occasional travel to key markets for face-to-face media visits. Past markets have included Atlanta, Dallas, Seattle, Philadelphia, Phoenix, and Portland.
  • Ability to address and respond to urgent needs outside of normal office hours.
  • Assist with identifying and pursuing new business opportunities in target industries, including monitoring RFP opportunities and participating in the agency review/selection process as appropriate.

Must Have

  • Minimum 2+ years of experience in a full service advertising agency or public relations firm or close equivalent.
  • Bachelor's degree required
  • Must be able to work in a team environment
  • Must possess excellent planning, organizational skills and problem-solving skills
  • Must have excellent interpersonal, presentation and written skills
  • Ability to consistently perform & keep cool under pressure in a fast-paced environment both as an individual contributor, as well as an individual in a team environment
  • Flexible to evolving responsibilities and last-minute changes
  • Occasional travel required across Montana.

Full Benefits

  • Competitive Salary
  • Health, Dental, Vision
  • Retirement Matching
  • PTO

To apply, email a cover letter, resume and portfolio (if applicable) to